Why Timeless Styling, High Quality And "Made-To-Order" Is So Important?

The fashion industry is notorious for overproducing clothing, especially in the realm of 'fast fashion,' to keep up with ever-changing trends. This practice often results in garments that quickly go out of style and become undesirable, or are of such poor-quality that they don't stand the test of time. Consequently, these items are disposed of rapidly, contributing significantly to environmental waste.

According to greenamerica.org, The EPA reports, "Americans generate 17 million tons of textile waste per year in the US alone, equaling just over six percent of total municipal waste. (For context, plastics make up 13 percent of our waste stream).  Over three million tons are incinerated, and a staggering 11 million tons get sent to landfills each year.”